Disney
“Families are immersed in Disney for more than 9.3 billion hours a year!”
-Disney
“…electronics sales to children were up to 16.6% over the last 2 years. The toy industry’s annual sales were up just 0.8% over the same period.”
-NPD
“In 2007 there will be over 20 million children under the age of five and another 20 million children ages five to ten. The number of children within this age group remains constant beyond the year 2020.”
-US Census Bureau, 2006
“Everywhere you look these days, the functional is getting a coat of froufrou. Let’s call it cutility. Keys, hammers, door knockers, even Swiss Army knives are no longer dull, straightforward, undecorated things. They are gussied up with polka dots, flowers or Disney characters to reflect the owner’s personality and to make the mundane fun.”
-Washington Post, 8.23.07
“Cell phones have become fashion accessories like neck ties. If it’s a cool looking phone, it’s almost certain the technology will be cool too.”
-USAToday.com
Fashion Electronics
“Female consumers control an estimated $68.3m of purchase of US CE Market.”
-Reuters
Ease of use with trend forward designs and colors is paramount in the designs and functionality of Nextplay and Innova products.
Environmental Sustainability
“Half the respondents in a Martiz Research poll of shoppers age 18 to 30 said environmental messaging influences their shopping behavior, and 46% reported that they would vista a retailer more frequently if it were environmentally friendly. 47% said they would pay more for Earth-friendly products, services or brands, according to the poll, which focused on apparel brands.”
-MediaPost.com, 9.21.07
“38% of all online teens admit concerns for the environment. 15% are hardcore green teens.”
-Jupiter Research study, Ypulse.com, 7.30.07
Our mission is to give consumers the ability to purchase electronics products that reduce packaging, use recycled materials and in 2008 we will begin to use packaging that uses plastic made from a renuable resource – corn. Not far behind will be actual products made with plastics made from corn!
