Trends ebb, flow, and change at any given time–but they’re often the result of one thing: consumer desire.

With a dedicated belief in a balanced approach that includes both cultural research and data analysis, Griffin International anticipates market trends, pinpoints core demographics, and stays abreast of consumer and technology trends.

Our “no stone left unturned” approach allows us to analyze the market with precise accuracy. We identify consumer needs, mindsets, and buying habits. We then create solutions based on the needs and desires of the targeted consumers. Because our tactics are extremely thorough, our clients know that we market the right product to the right consumers at the right time. Every time. And we don’t stop there. We constantly look for new opportunities to blend existing product and consumer trends into other product categories.

Market Research Capabilities:

• Competitive assessments
• Industry & consumer trend analysis
• Assortment reviews
• Consumer values analysis
• Focus groups & targeted customer surveys
• Market data collections & analysis
• Industry conferences
• Ethnology / cultural anthropology