Griffin International Companies - Private Label Brands

Case Studies

Relationship Models

Owned Brands

DURABRAND

Griffin International provides design and development for Wal-Martís in-house audio, video, and home appliance brand.

ELEMENT ELECTRONICS

We develop trend-forward consumer electronics products that appeal to Circuit Cityís targeted customers--and keep them coming back for more.

EVERYTHING FOR THE GAME

Our systems for product development, sourcing, quality control, and retail analysis assure Golf Galaxy better products, streamlined processes and greater profits.

INSIGNIA

Best Buy's private label brand Insignia combines quality with high tech to provide affordable consumer electronic solutions.

NEXXTECH

With NexxTech, Griffin International created a line of portable audio products designed to appeal to the Circuit City core consumer.

TRUTECH

We apply our design, sourcing and execution expertise to Targetís line of quality, affordable audio/video components.

Relationship Model: Private Label Brands

When retailers need help developing internal brands to compete with major label rivals, they come to Griffin International. Our ability to provide comprehensive brand solutions lets retailers get their piece of the product sales pie.

The team at Griffin International closely monitors the U.S. retail environment to assess the best potential opportunities for our partners. But we don’t stop there. We’re constantly looking for new and innovative ways to expand our partner’s brand breadth and sales.

From sourcing efficient manufacturers with the ability to provide innovative, trend-forward products to custom-tailoring programs that work to meet each individual retailer’s goals, Griffin International’s objective is to re-invigorate sales at costs that allow retailers to increase their margins.

Our private label retail partner list includes:

Best Buy
Circuit City
Golf Galaxy
Target
Wal-Mart

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