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DIGITAL LABS

Our flexible tier three brand was created for those opening price-point products that are unable to use the retailer's house brand.


INNOVA

Weíve found incredible success by offering iPod skins and a wide variety of associated iPod products through this tier two brand


NEXTPLAY

Used for a wide range of consumer electronic products, the NextPlay brand blends innovation and quality with fresh, contemporary appeal.

KALI GOLF

Kali Golf provides a differentiated line of well designed, sporty womenís golf accessories that can take her from the golf course to the club house in style.


PSYCLONE

With 70 Psyclone SKUs placed at over 10 different retailers, Psyclone has led Griffin International to become a top 5 provider of video game accessories.


REACT

Griffin International teams up with Best Buy buyers on package and product design to create the just-right accessories line for consumers.

Relationship Model: Owned Brands

With a long track record of creating dynamic brands, Griffin International offers its partners invaluable experience. With expertise ranging from gaming products to sporting goods, we have the resources needed to take products from the drawing board all the way to the shopping cart.

Our success is largely due to the fact that we manage the entire product lifecycle, from trend research sourcing, and manufacturing to program development, logistics, forecasting, and sales. We finish the cycle by setting up strategies to refresh the assortment before sales decline.

We have product placement at the top North American retailers, including Best Buy, Circuit City, K-mart, Kohl’s, Target, Toys R Us, Pamida, Wal-Mart and many more.

Already a household name when it comes to video game accessories, Griffin International has created a variety of brands that focus on what consumers want and where the trends are going.

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